Kathmandu : UAE’s famous mobile accessories brand Raffae is also expanding its presence in Nepal.
The company, which is currently conducting a market survey in Nepal, has announced that it is preparing to enter the Nepali market within two months.
While many multinational companies have not ventured into Nepal, citing difficulties in making a profit and leaving within a short time, MD Sailendra Jha asserts that Raffae will not exit the market after entering.
“We are currently in seven countries around the world and are considering further expansion. However, after entering any market, we have never withdrawn from it,” he said.
He claimed that he is going to enter Nepal to provide employment to 100 Nepalis within two years.
He said, “We will employ at least 100 Nepalis in two years. The Nepal branch will also be led by a Nepali.”
More than 20 Nepalis are currently working at the company’s main office in the UAE, which employs citizens from seven different countries.
He urged other foreign companies and investors to come to Nepal, arguing that the country offers a favorable investment climate that should be utilized.
The market for mobile phones in Nepal is also excellent, which is why the company is eager to enter the Nepali market.
“Nepalis have significant purchasing power, but they are not getting quality materials. We have come to fulfill that need,” he said.
Even after entering Nepal, the company’s aim is to address not only business needs but also social responsibilities.
“Under our corporate social responsibility, we allocate one percent of our share amount for social work. We are doing the same in other countries. We also have to pay taxes to the nation,” said MD Jha.
He mentioned that final preparations are being made to expand branches in America and Qatar.
Raffae considers all multinational companies here as competitors.
Discussing their challenges in Nepal, MD Jha said, “Our first challenge is to help customers distinguish between quality products and inferior ones.”
However, he emphasized that there will be no compromise on quality.
“There is only one policy for us: the customer. And we have only one goal: to make the customer happy,” he said.
“We guarantee that our data cables will not be damaged regardless of how many times they are used,” he added.
What is Raffae?
Raffae is a mobile device manufacturing company. It is headquartered in both cities of the UAE. This company was established in February 2023.
The company, which has been selling and distributing electronic goods by starting a brand called Raffae, has been producing in a factory in China. Through this brand, the company has been selling and distributing power banks, adapters, data cables, speakers, earphones and AirPods in Dubai.
Currently, the company has established a presence in 900 stores across the UAE.
Raffae, which has been selling and distributing products for smartphones as well as Apple and Amazon brands, has plans to expand its business in the future, according to the company.
How did Raffae begin?
Raffae is a company founded by Bivek Subedi from Damak, Jhapa shortly after arriving in the UAE in 2016 for employment.
Subedi, who has started selling ‘Raffae’ brand electronic products, now also has the facility of Golden Visa.
This company reported a turnover of 15 million dirhams in the year of establishment.
After the business of Raffae brand electronic products started to shine in a short period of time, the company has planned for further expansion in the future.
As part of his plan to expand business locally, Subedi has launched ‘Raffae Restaurant and Lounge’ in Damak, Jhapa, with intentions to expand it throughout Nepal. In its first year, the company has already employed 30 people.
Having established a corporate office in Abu Dhabi, Raffae plans to expand its business across the UAE and the Gulf countries within the next two years. The company has set a revenue target of 50 million dirhams for 2024.
It is said that this brand, which has been selling from the store until now, will also give priority to online business in the future.
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